— About
A decade inside the engine.
RG Standard Consulting is a strategic advisory founded by Renz Gonzales, drawing on ten years in performance marketing — building partnerships at scale, leading business development, and doing the on-the-ground work of moving revenue in iGaming and affiliate ecosystems.
A decade spent building partnerships, from early-stage deals to running business development at scale. Plenty of failed campaigns, a fair share of wins, and a worldview shaped by being in the room when the real decisions got made. The work today is with founders and commercial leaders who want someone who has actually run it.
Operating beliefs
- 01
Performance marketing is an operations discipline first.
The companies that win usually do not have better dashboards. They have better instincts about where their funnel is misleading them.
- 02
iGaming acquisition is mostly a localization problem.
An advertiser who genuinely understands the Filipino market will outperform one with better creative most of the time.
- 03
Affiliate strategy is relationship strategy.
Most agency growth plans fall apart the moment you ask who actually owns the P&L of the recommendation.
- 04
Leadership is mostly about not getting in your team's way.
Trust people. Give context, not commands. Hold the standard without making it personal.
Where the work happens
Southeast Asia's regulated markets, and the Philippines in particular, are where the deepest operating context lives: licensing regimes, partner networks, payment rails, and the local details that decide whether an entry holds. Engagements run globally, but most of the iGaming work sits inside SEA's regulatory perimeter. The bulk is remote, with travel for the engagements that warrant it.
About the name
"RG" carries two meanings.
Revenue Growth is what every engagement is ultimately accountable to. Advisory work does not survive if the number does not move.
Responsible Growth is the posture. iGaming and performance marketing have spent a decade scaling on tactics that rarely survive the next regulatory cycle. The brands that compound over ten years are the ones that scale responsibly.
— Next step
How to get to thenext level.
No deck, no pitch. A short note about what you’re working on and where it’s stuck. A straight answer follows — whether it’s a fit, and how.